Call us anytime:  +1.617.901.2697

SERVICES

In the past 20 years alone, Rafter Communications has served
more than 90 clients -- delivering solid results, and winning
rave reviews from those we serve.

Our services include (but aren’t limited to):



PUBLIC RELATIONS
  • Media Relations: Proactive outreach to media, bloggers, 
    and influencers for favorable quality coverage
  • News Release creation and distribution
  • Customer PR: Written and video case studies
  • Industry Analyst Relations
  • Crisis Communications
  • Media Training
  • Product and company launches
  • Events, tradeshows, webinars, and online-only virtual conferences
  • Focus groups and surveys
Marketing and Advertising

  • Comprehensive integrated marketing services: planning, programs and execution

  • Email marketing and fulfillment

  • Inbound marketing, lead cultivation, generation and conversion

  • Product packaging and design

  • Product/Services marketing and collateral

  • Celebrity product placements

  • Project management and agency management


Content Creation and Marketing

  • Content Strategy, Ideation, and Development

  • Custom writing to drive awareness, education, traffic, and revenues

  • Company and product communications content: eBooks, Spec Sheets,
    White Papers, Industry Briefs, Buyers’ Guides

  • Contributed editorial: Bylined thought leadership articles for publication


Website and Digital Content
  • Website strategy, design, and copy
  • SEO and Google Analytics
  • Blogs: Blog strategy and planning, blog posts and maintenance
  • YouTube videos, Explainer animations, Infographics

Branding and Corporate Identity
  • Positioning and segmentation research
  • Brand and messaging audits, plans, and programs
  • Logo creation and naming
  • Corporate launches and re-brands

Social Media and Online Communities:
  • Custom Programs to improve your presence on social media
    (e.g. Facebook, Twitter, Instagram, LinkedIn, etc.)
  • Maintenance programs to issue Facebook posts, Tweets, LinkedIn Updates, and Articles

LinkedIn for Business Benefit
  • Creation of custom Powerful Personal Profiles™ to give executives and professionals
    all-star LinkedIn Profiles that will enhance your reputation and drive interest.
  • Employee training in LinkedIn "Best Practices" to get found online, and best your
    competition the use of/benefits from use of LinkedIn to build awareness, traffic & revenues

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